Digital Marketing Manager (Paid & Organic Media + SEO) (CPT Hybrid)
Media/Marketing/Sales
Cape Town – Western Cape
ENVIRONMENT:
LEAD and execute on clients Paid Media campaigns, Organic Media strategies, and oversee the end-to-end implementation of the SEO strategies for clients as the next Digital Marketing Manager sought by a prominent Branding & Design agency. You will be responsible for developing, implementing, tracking, and optimizing Digital Marketing campaigns across all digital channels to drive brand visibility and lead generation. The ideal candidate will have a strong background in managing multi-channel marketing campaigns, including Google Ads, LinkedIn, and social media advertising, as well as a deep understanding of SEO best practices and website optimization. Agency experience is critical.
DUTIES:
Paid Media Campaigns –
- Develop and manage multi-channel Paid Media campaigns across platforms such as Google Ads (Search, Shopping, Display), LinkedIn Ads, Facebook/Instagram Ads, and YouTube Ads.
- Create and optimize ad copy, targeting, and bidding strategies for maximum impact and ROI.
- Analyse campaign performance and provide data-driven recommendations to improve CTR, conversion rates, and overall campaign effectiveness.
- Track, measure, and report on Paid Media campaign results against KPIs and adjust strategies based on performance metrics.
Organic Media Campaigns –
- Develop and execute Organic Media strategies on LinkedIn, Facebook, Instagram, and YouTube etc to grow the clients’ presence and engagement organically.
- Plan, create, and manage content calendars for social media platforms to align with client goals in partnership with your team and the clients team.
- Leverage data insights to drive social engagement and grow audiences by implementing content, contests, and community-building activities.
- Monitor and optimize social media performance, identifying trends and implementing strategies to increase organic visibility.
SEO Strategy & Implementation –
- Implement and oversee the technical SEO fixes identified during the SEO audit, ensuring that the website is optimized for search engines.
- Optimize on-page SEO elements, including meta tags, headings, internal linking, and schema markup, for targeted keywords in multiple regions.
- Conduct keyword research and develop a comprehensive strategy to drive organic traffic in key regions
- Develop SEO-driven content (blog posts, case studies, and technical guides) in collaboration with Content Writers.
- Monitor and improve website performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Track organic traffic growth and report on SEO performance, making adjustments as necessary to improve rankings and conversions.
REQUIREMENTS:
Experience/Skills –
- Proven experience (3-5 years) in managing Paid Media campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook, Instagram, and YouTube.
- Strong knowledge of SEO best practices including on-page optimization, technical SEO, link-building strategies, and content optimization.
- Proficiency in using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO monitoring platforms.
- Experience in creating and optimizing organic content strategies and managing social media platforms (LinkedIn, Facebook, Instagram).
- Analytical mindset with the ability to interpret data and create reports that provide actionable insights.
- Experience with A/B testing for Paid Media and landing page optimization.
- Familiarity with HTML/CSS, CMS platforms (WordPress or similar), and technical SEO tools.
- Strong Project Management skills to handle multiple campaigns and SEO projects simultaneously.
Preferred to haves –
- Experience in B2B Technology Marketing,
- Knowledge of international SEO and experience managing campaigns across multiple regions.
- Certification in Google Ads, Google Analytics, or other Digital Marketing Certifications.
ATTRIBUTES:
- Excellent written and verbal communication skills.