Appointment Setter (Remote, EST Work Hours)
Finance/Admin ~ Media/Marketing/Sales
KwaZulu Natal – South Africa, Gauteng – South Africa, Western Cape – South Africa, Remote
ENVIRONMENT:
A full-service Digital Marketing Agency seeks to fill the role of an Appointment Setter with experience in qualifying leads to ensure alignment with the agency’s target audience and service offerings. Your role will entail connecting with cold and warm leads, effectively qualify prospects, and scheduling appointments for the Sales Reps. The ideal candidate will play a crucial role in driving lead generation, ensuring a consistent flow of high-quality leads into the sales pipeline, and contributing to the success of our sales efforts. The successful incumbent will need 1+ years of experience in appointment setting, cold calling, or lead generation including having worked with CRM systems and maintaining detailed lead records.
DUTIES:
Lead Outreach & Qualification –
- Make outbound calls to cold and warm leads, introducing the agency’s services and setting appointments.
- Follow up via phone, email, and SMS to nurture leads through the Sales funnel.
- Qualify leads by asking relevant questions to determine fit with the agency’s services.
CRM Management & Reporting –
- Keep detailed records of all interactions, updating the CRM system to ensure accurate tracking of leads and appointments.
- Report on key performance metrics, including the number of calls made, appointments set, and conversion rates.
Appointment Coordination –
- Schedule sales appointments for the Sales Representative, providing all necessary lead information for a successful meeting.
- Confirm and remind leads about scheduled appointments to minimize no-shows.
Performance Review & Strategy Development –
- Collaborate with the Sales Representative to refine outreach strategies based on performance data and feedback.
- Participate in regular meetings to discuss progress, challenges, and opportunities for improvement.
REQUIREMENTS:
- Minimum of 1+ years of experience in appointment setting, cold calling, or lead generation.
- Proven track record of achieving or exceeding appointment-setting goals in a sales-driven environment.
- Experience working with CRM systems and maintaining detailed lead records.
- Excellent verbal communication and interpersonal skills.
- Ability to work independently while maintaining a high level of productivity.
- High-speed internet and a reliable computer are mandatory.
What they’re looking for –
Lead Generation Expert: Strong ability to engage with cold and warm leads, sparking interest in the agency’s services. Exceptional verbal and written communication skills, with the ability to convey value propositions clearly and effectively. Experience in qualifying leads to ensure alignment with the agency’s target audience and service offerings.
Organized and Detail-Oriented –
Proven ability to manage a high volume of outreach efforts, track follow-ups, and maintain detailed records in a CRM system. Skilled in coordinating schedules to ensure seamless handoffs to the Sales Representative. Ability to handle multiple priorities and stay organized in a fast-paced environment.
Persistent and Resilient: Strong resilience and a positive attitude in the face of rejection or challenging conversations. Motivated to consistently meet or exceed appointment-setting targets. A proactive problem-solver with the ability to adapt outreach strategies as needed.